Search Engine Optimization adalah topik yang sangat panas dan menarik di dunia internet marketing. Semua orang ingin blog mempunyai peringkat lebih tinggi, masuk di halaman pertama pencarian Google dan mendapatkan lebih banyak trafik visitor ke blog nya. Saya telah mengidentifikasi dan membuat daftar top 15 praktek SEO cukup penting tetapi sering kita lupakan. Teknik-teknik SEO sederhana ini jika dipraktekkan dengan benar dapat membuat perbedaan yang signifikan bagaimana halaman saya peringkat di Query Search Engine nantinya.
- Use rel=”nofollow” tag on low value links to not pass the page rank juice. For example ‘Read the rest of the entry’, ‘About’, ‘Contact’ etc.
- Use proper anchor text for interlinks. Don’t use ‘here’, ‘there’ etc for the anchor text (if you can avoid it).
- Optimize the images, always create alt tags and write description in the alt tag.
- Use search engine friendly permalinks. Try not to have ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum.
- Use hyphens (-) between words to improve readability.
- Do not use underscores (_) in URLs, use hyphens (-) instead.
- Do not use session id in URLs.
- Use sticky posts.
- Use tag clouds (if it applies).
- Have a category description paragraph.
- Let the visitors subscribe to category specific RSS feed. (Use category specific RSS plugin for WordPress)
- Use internal linking when possible and appropriate.
- Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain.
- Research the target audience and aim the site content appropriately.
- Keep the content up to date. Visitors don’t like outdated content. Updating the content frequently also attracts the Search engines spiders to index the web pages frequently.
